A Private Coaching Programme
You've spent years optimising your business. Your body deserves the same approach. The Executive Performance Protocol is a private coaching engagement for high-performing individuals who are serious about what they're capable of.
The Problem
Most high-performing executives are operating at 60–70% of their potential. Not because of a lack of ambition or intelligence — but because no one has ever treated their physical performance with the same rigour they apply to their business.
Generic gym memberships, inconsistent routines, poor sleep, declining energy through the afternoon — these aren't personal failings. They're the result of having no system.
What You Get
Everything is bespoke. Your schedule, your travel, your goals, your time constraints — the programme fits around you, not the other way around.
Designed from scratch based on your goals, lifestyle, and schedule. Updated every four weeks. Delivered via app — clear, trackable, and always current.
A focused voice or video call every week. No filler. We review what's working, adjust what isn't, and set the direction for the week ahead.
Message directly with questions, session feedback, or schedule changes. Responses within a few hours during business hours — no waiting, no friction.
A deeper monthly call covering training, recovery, sleep quality, and energy management. Data in, decisions out. You'll know exactly where you stand and what's next.
Every three months, a full reset. We review your metrics, reassess your goals, and rebuild the programme for the next phase.
Hotel room workouts, conference schedules, back-to-back travel. Your programme adapts in real time. You never have an excuse not to train, because I've already planned for it.
A full nutrition document built for your lifestyle. Covers daily structure, calorie and macro targets, restaurant frameworks, business dinner strategies, travel nutrition, and a full supplement guide. No meal plans, no weighing food. Just clear principles that work in the real world.
Why This Coach
My background is in elite combat sports — preparing professional fighters for world title fights, UFC bouts, and championship campaigns. These athletes can't have an off day. Their performance on a specific date, in front of thousands of people, determines their career.
That level of preparation — structured, data-driven, built around a peak performance date — is exactly what a high-performing executive needs. The principles are identical. The stakes are different. The approach is the same.
The Investment
Everything included. The programme, the check-ins, the access, the reviews. You're not paying for a gym membership — you're investing in a measurable performance outcome.
3 spaces available. Enquiries by email only.
Honest About The Fit